Daily Minute Master Series – February 14, 2020.
Social Media
YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues
“The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a powerful platform for so much more than entertainment – from advocacy to education and awareness – that is open and accessible by everyone. VR is a unique format to pull the viewer into the story.”
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WhatsApp Reaches 2 Billion Active Users
“We’re excited to share that, as of today, WhatsApp supports more than two billion users around the world. Mothers and fathers can reach their loved ones no matter where they are. Brothers and sisters can share moments that matter. Coworkers can collaborate, and businesses can grow by easily connecting with their customers. Private conversations that once were only possible face-to-face can now take place across great distances through instant chats and video calling. There are so many significant and special moments that take place over WhatsApp and we are humbled and honored to reach this milestone.”
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Marketing
Shopify Revenue Grew 47% in Q4 as Merchants Take Advantage of New Marketing Capabilities
E-commerce provider Shopify reported $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues topped $1.57 billion in 2019, up 47% from 2018. The company attributes the growth to a number of factors, including additional of marketing capabilities available to merchants on the platform such as Shopify Email and native chat for merchant sites.
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How Marketers Can Utilize Insights-Driven Marketing
According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires. It’s clear why so many businesses are looking to leverage insights-driven marketing. A survey by Forrester Consulting shows that nearly half of the respondents who use marketing intelligence experienced improved customer satisfaction, and almost as many saw enhanced customer loyalty and retention. However, insights-driven marketing isn’t possible without having useful data. Marketers need to first understand their existing data, the data they can get, and how to organize, analyze, and apply such insights to improve their marketing efforts.
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