Services

Beacon³⁶⁰

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Optimizing the customer journey and brand experience

t2’s BEACON³⁶⁰ data-driven marketing program is designed to help businesses define their target audience based on consumer behavior and experience rather than a traditionally siloed market segment approach.

The BEACON³⁶⁰ model helps brands understand the customer journey, and provides a blueprint for delivering the optimal customer experience across all online and offline touchpoints. It provides valuable insights into how to identify, target, engage and retain new customers and provide them with an enriched experience.

BEHAVIOR

Audience and persona profiling
Customer journey mapping
Optimal channel identification
Cross channel optimization
Data collection and analysis
Asset performance review

ENGAGEMENT

Content strategy
Messaging development
Engagement strategy
Target audience outreach
Feedback review
Audience perceptions

ALIGNMENT

Channel integration
Messaging alignment
Touchpoint calibration
Content cohesion
Asset consistency
Attribution points

CONTENT

Brand messaging
Content strategy
Creative development
Sensory consideration
Incentive determination
Data gathering opportunities

OPTIMIZATION

Omnichannel strategy
Channel optimization
Analytics review
Data aggregation
Churn rate reduction
Enhancement opportunities

NURTURING

Outreach and Engagement
Targeted communications
ResponsiveBranding
Proactive reputation management
Cultivating brand advocates
Customer experience optimization

Contact us to discuss how BEACON³⁶⁰can optimize your marketing approach

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