Case study
Grower-Shipper Association of Central California
The Grower-Shipper Association of Central California had the goal of expanding awareness of key farming practices in the region
The Mandate
Promote key initiatives and expand reach with target audiences
Our Approach
Developed target audiences for expanded engagement, a robust content strategy and a multi-channel digital media campaign
Our Results
- Increased social growth by over 10% in 30 days
- Increased social engagement by upwards of 1,500%
- Creation of new data sets for ad targeting
- Social referral traffic increased by over 500%
- Generated national media coverage on behalf of workers during the pandemic
Scope of Work
Social Media Management
Event Promotion
Hypertargeted Digital Ad Camping
Social Advertising
Message Reach Expansion
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