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Daily Minute Master Series
June 23, 2026

by Corey Padveen

Marketing News and Updates

Meta buys stake in Cred, appoints founder to lead WhatsApp

Meta announced a $900 million investment in India-based fintech company Cred. The move will see Cred’s founder, Kunal Shah, become the new head of WhatsApp, taking over from Will Cathcart, as Meta builds on its business opportunities in India.

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TikTok adds new AI creation tools for marketers

TikTok announced new artificial intelligence-powered features to assist in ad creation, including an agentic tool that can create whole video campaigns from text prompts. The tool will also be able to provide guidance based on an examination of trending videos in the app.

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Google Cautions Against Markdown Versions Of Websites For AI SEO

Google’s John Mueller and Martin Splitt suggested caution about using markdown as a solution for optimizing for AI search, saying that it needlessly complicates something that is essentially simple.

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ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What

When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and captures the exact searches each one triggered. That list is your real AI visibility target. It’s free.

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How To Define & Report SEO KPIs That Actually Move The C-Suite

You walk into a quarterly review with great rankings, a 10% traffic boost, and solid engagement numbers. The executives nod. Then someone asks, “How much revenue did this generate?” and the room goes quiet. Sound familiar? It happens all the time, and it’s not because your SEO program isn’t working. It’s because the metrics you brought aren’t the ones your leadership team actually cares about. They’re not thinking about average position or bounce rate. They’re thinking about the pipeline, the cost to acquire a customer, and whether this budget line is worth defending.

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AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb

A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search.

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