Daily Minute Master Series
January 5, 2025
by Corey Padveen
Marketing News and Updates
TikTok Takes Action to Protect Shoppers from Fraud
TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about spending money in-stream, TikTok shopping is steadily rising, and generating more interest.
For the full article click here
Chinese Officials Weigh US TikTok Proposal
While reports just before Christmas suggested that a TikTok U.S. deal had been signed, ensuring that the app would remain in operation in America, with a local version of the platform to be sold into U.S. ownership, the statements from Chinese officials on any deal sound a lot less definitive, and a lot more like there are things to to be finalized before any such deal might go into effect.
For the full article click here
Meta Acquires AI Chatbot Company Manus
Meta has acquired yet another AI start-up as part of its expanded mission towards AI “superintelligence,” with AI chatbot company Manus joining the Meta flock.
For the full article click here
How To Get The Perfect Budget Mix For SEO And PPC
Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations.
For the full article click here
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs
For the full article click here
16 Content Writing Tips From Experts To Survive 2026
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable by learning how to create valuable content that is optimized for large language model (LLM) inclusion. They can also stand out by creating the kind of content that takes advantage of LLM and machine content limitations.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
