Daily Minute Master Series
December 18, 2025
by Corey Padveen
Marketing News and Updates
Meta Adds New Features to Edits, Including AI Segmentation of Objects
Meta’s standalone video editing app “Edits” is getting a range of new features for its final update of 2025, including AI-powered effects that can be applied to specific people or objects in a clip, the ability to add public Reels into your projects, updated title options, storyboards, and more.
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X Launches Standalone Chat App on Desktop
X is working on another step in enacting Elon Musk’s “everything app” vision, this time via a separate messaging app, which would enable you to engage via X DMs in isolation from the main X platform.
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Google Explains How To Rank In AI Search
Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some concern for folks who were relying on commodity content that is widely available.
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Google’s Robby Stein Names 5 SEO Factors For AI Mode
Robby Stein, Vice President of Product for Google Search, recently sat down for an interview where he answered questions about how Google’s AI Mode handles quality, how Google evaluates helpfulness, and how it leverages its experience with search to identify which content is helpful, including metrics like clicks. He also outlined five quality SEO-related factors used for AI Mode.
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How Will AI Mode Impact Local SEO?
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized search experience carries important stakes.
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Let’s Be Honest About The Ranking Power Of Links
What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites your site links out to.
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