Daily Minute Master Series
November 18, 2025
by Corey Padveen
Marketing News and Updates
TikTok’s Making a Major Push on Holiday Shopping
As part of its expanded effort to get more people buying products in the app, TikTok is offering retailers a raft of incentives for the holiday season, ranging from covering the costs of delivery, to significant cash incentives, based on sales growth.
For the full article click here
Facebook Launches Content Protection for Creators
Meta’s looking to help creators maintain control of their work, with a new “Content Protection” feature on Facebook, which will scan the platform for re-use of your original Reels, and alert you to unauthorised use.
For the full article click here
X Will Soon Indicate if a Profile is Using a VPN
X recently announced that it will soon be adding new data to user profiles that will indicate when the account was created, the creators’ location, and any username changes over time.
For the full article click here
Google Extends AI Travel Planning And Agentic Booking In Search
Google announced three AI-powered updates to Search that extend how users plan and book travel within AI Mode. The company is launching Canvas for travel planning on desktop, expanding Flight Deals globally, and rolling out agentic booking capabilities that connect users directly to reservation partners.
For the full article click here
The Knowns And Unknowns Of Structured Data Attribution
As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today’s AI-first world, our funnel has gone dark.
For the full article click here
Google On Generic Top Level Domains For SEO
Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered any SEO advantage. His answer was in the context of a specific keyword TLD, but the topic involves broader questions about how Google evaluates TLDs in general.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
