Daily Minute Master Series
October 29, 2025
by Corey Padveen
Marketing News and Updates
More Ad Variations Come to Threads via Updated Marketing API
Get ready for new ad types on Threads, with Meta updating its Marketing API to prepare for new Threads ad formats, which could be another consideration for your holiday push.
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TikTok Adds AI Assistance Tools for Creators
TikTok has announced some new tools for creators, and expanded revenue opportunities, including AI-powered editing to convert longer videos into short clips, topical inspiration based on in-app trends, and a bigger share of revenue for subscriptions.
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Google Launches AI Tool to Assist SMBs in Creating Brand Promotions
Google has launched a new AI experiment designed to help SMBs create better-looking, effective brand promotions, with the system able to scan your URL to identify your key branding elements, then build those into a range of different creative assets and ads for your consideration.
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How To Do A Complete Local SEO Audit: 11-Point Checklist
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats.
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Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations for today’s GPTs, which are now part of our daily work in SEO and digital marketing.
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How Google Discover REALLY Works
Breaking down the Google Leak to show you exactly how black the Discover Box really is (hint, it’s not).
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