Daily Minute Master Series
October 27, 2025

by Corey Padveen

Marketing News and Updates

The next legal frontier is your face and AI

Things are getting weird.

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White House Says TikTok Sell Off Will Be Finalized This Week

So what’s going on with that TikTok-U.S. deal that President Trump approved but China didn’t, or hasn’t as yet? Well, according to U.S. Treasury Secretary Scott Bessent, it’s still all good, and TikTok will be sold into U.S. ownership well ahead of the latest extended deadline for the enforcement of the Senate-approved Protecting Americans from Foreign Adversary Controlled Applications Act.

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TikTok Faces New Fines in Europe Over DSA Compliance

While its fate in the U.S. remains unclear, TikTok is also pushing back against EU regulations, as the company faces new fines for failing to police illegal content.

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AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines.

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The Brands & Campaigns That Won Black Friday 2024

When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a lasting impression. In 2024, Pixability’s YouTube Insights revealed how shoppers used video to plan and validate purchases throughout the season. Meanwhile, YouGov’s BrandIndex tracked which brands earned the highest “Buzz scores,” asking consumers whether they had heard something positive or negative about a brand in the past two weeks. And DAIVID’s creative testing platform analyzed how Amazon and Walmart’s humor-driven campaigns performed.

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Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture (ACN.N), opens new tab. Mondelez expects that the tool will be capable of making short TV ads that would be ready to air as soon as next year’s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global senior vice president of consumer experience.

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