Daily Minute Master Series
July 2, 2025
by Corey Padveen
Marketing News and Updates
10 Ways Chief Marketing Officers Are Harnessing AI Right Now
Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from tariffs and supply chain shifts, marketing teams are feeling the pressure to drive revenue and cut costs. That mandate has led many teams to turn to generative AI. “Right now, growth is top of mind, and AI can be an enabler of it,” says Klumper.
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Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
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How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
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Best and worst purpose marketing ads—grading Lego, Porsche and more campaigns
Ad Age regularly explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen, Denmark-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities.
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Snapchat Reaches 250M Users in India
Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience.
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Meta Announces New Messaging Ad Options
In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.
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