Daily Minute Master Series
April 8, 2025
by Corey Padveen
Marketing News and Updates
Google Outlines Evolving AI process in Business Listings, Search, and More
Google has shared an overview of how it’s increasing its usage of AI-based systems to detect fraudulent business listings, improve Search, and even create podcasts about random artifacts.
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Community Notes Are Now Appearing in Meta’s Apps
The next stage of Meta’s shift away from third-party fact-checking is now in effect, with Community Notes now beginning to appear across its apps.
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Instagram Tests Lockable Posts to Enhance Engagement
Instagram’s trying out a new way to drive engagement with your followers, with lockable posts, that can only be unlocked with a code.
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Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees to think about how their end users can use AI. Everyone needs to read this because it marks a pivotal moment in how everyone should be using AI to hundredfold increase what they can accomplish and to visualize how AI can be employed for end users as well.
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How To Plan PPC Campaigns For SaaS Marketing & Think Strategically
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process.
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Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller, at the Search Central NYC event, answered a question about what to do about toxic backlinks and responded with an overview of what goes on inside Google with links in order to explain why the disavow tool is something only sites that are guilty of something and know it should be using.
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