Daily Minute Master Series
March 7, 2025
by Corey Padveen
Marketing News and Updates
LinkedIn Continues to Add European Users
LinkedIn saw a slight rise in EU users in the second half of last year, while there was also an increase in scam and fake profiles reported by users in the app, according to its latest EU disclosure report.
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Google CTR Study: AI Overviews Rise As Click Rates Decline
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web Ranking (AWR) reveals that AIOs appeared in 42.51% of search results in Q4, up 8.83 percentage points from the previous quarter. With this increase, clickthrough rates for informational queries dropped significantly.
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Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google isn’t feasible.
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How Companies Should Shift Their Social Media Marketing Strategy
For many consumers, trust in generative AI is increasing as they’ve had a chance to use it. A new study from consumer research platform Attest shows that about two-thirds of Americans have used generative AI tools, and nearly seven in 10 trust the information it gives them. In fact, they trust AI results just about as much as traditional search engine results—both organic and paid.
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US TikTok Negotiations Stall With Only a Month Left to Arrange a Deal
Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there are currently no negotiations being undertaken to keep the platform available in the U.S., because the U.S. government hasn’t yet appointed an official to lead the discussions.
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Instagram Previews More Features of its Coming ‘Edits’ App
Instagram’s new video editing app is getting close to launch, and now, it’s shared some new info on the feature set of the app, including in-development elements that won’t be available on release.
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