Daily Minute Master Series
February 13, 2025
by Corey Padveen
Marketing News and Updates
Reddit Posts Solid Growth in Q4 Performance Update
Reddit has shared its latest performance update, covering Q4 and the full year for 2024. And the numbers are looking good for the app, with its enhanced business focus driving higher revenue, while its active user count also continued to climb in the last section of the year. First off, on users, Reddit is now up to 101.7 million daily active users, up 3.5 million on its Q3 result.
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TikTok Highlights Rising Stars in 2025 ‘Discover List’
TikTok has shared the latest edition of its “Discover List”, which highlights some of the top rising creators in the app, each of whom is sparking impact in various ways.
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How Performance Marketing + Brand Fuels Traffic Growth and Conversions
If your SEO rankings are slipping, ad costs keep rising, and social media engagement is flat, you’re not alone. The digital landscape is noisier than ever, flooded with AI-generated content, generic messaging, and short-lived trends. The question is: How do you stand out and drive real, lasting results?
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DeepSeek And Its Impact On The Generative AI Global Race
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in the U.S. Apple app store since Jan. 26 – with 16 million app downloads in its first 18 days (ChatGPT had 9 million in the same timeframe) – DeepSeek’s performance and accompanying search feature is at least on par with OpenAI’s ChatGPT for a fraction of the cost.
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Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data. The credit card skimmer was discovered by security researchers at Sucuri who advise that the malware was loaded from a database table, cms_block.content. The Google Tag Manager (GTM) script on a website looks normal because the malicious script is coded to evade detection.
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Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying attention to in 2025.
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