Daily Minute Master Series
October 16, 2024
by Corey Padveen
Marketing News and Updates
YouTube Rolls Out Updated Playback Speed Controls, Playlist Changes and More
Instagram Launches New Profile Cards
After testing them out with selected creators over the past couple of months, Instagram has now announced a broader launch of its new profile cards, which provide a simple way to link people through to your IG presence.
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LinkedIn Announces Updates to Event Ads and AI Campaign Options
Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites.
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What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. When a user turns to a search engine, they have a question and are looking for an answer. They are expressing a need or want.
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The Google Travel Takeover And What It Means For SEO
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a LinkedIn post a few months ago. It only takes a quick glance to see significant month-over-month growth of Google’s/travel/ directory across travel-related search terms.
For the full article click here
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