Daily Minute Master Series
February 1, 2024
by Corey Padveen
Marketing News and Updates
The Upshot for Marketers as Social Media Platforms Evolve in 2024
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends.
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Social Media CEOs Face Tough Questions Over Child Protection in US Senate
The CEOs of Snap, Meta, X, and TikTok all appeared before the U.S. Senate Judiciary Committee today to discuss their respective efforts to combat child exploitation content in their apps. They also answered questions in regards to their ongoing development of new initiatives to better protect young users and a few Senators did not hold back in their criticism of the platforms.
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New Report Looks at Evolving Social Media Usage Trends
YouTube remains the online video leader, while TikTok has seen a significant rise over the last two years. Which is probably not a major news flash, but it is interesting to note the latest social app usage trends, as reported by Pew Research in its new “Americans’ Social Media Use” update, which it published today.
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Google’s Q4 Earnings Reveal AI’s Growing Role In Search
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services.
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7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and features can help you win back some of that precious time. Not only will these help you save time, but they’ll also give you insights faster, so you’ll be on your way to better results even sooner.
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Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling.
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