Daily Minute Master Series
June 8, 2023
by Corey Padveen
News and Updates
New Report Suggests that Consumers are Far More Swayed by UGC than Influencers
How do you feel about products that are endorsed by influencers online? The exposure impact alone can be worth the promotional value, and some brands and products have gained huge traction through influencer endorsement. But consumer responses do vary, and there can be a vast difference between a top creator promoting your product, and a smaller influencer giving it the nod.
For the full article click here
Microsoft Advertising Boosts Analytics & Global Reach In June Update
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
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Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Explore the Local Visibility Index (LVI) results and understand the cost implications of not meeting localized marketing standards.
For the full article click here
TikTok Expands ‘Series’ Content Monetization Offering to More Creators
TikTok’s giving more creators the opportunity to make money in the app, with an expansion of its ‘Series’ subscription option, which enables creators to paywall certain content.
For the full article click here
Twitter Expands the Tweet Editing Window to One Hour
Twitter Blue subscribers now have more time to edit their tweets, with Twitter quietly rolling out an expansion of its Tweet Edit window from 30 minutes to one hour.
For the full article click here
LinkedIn Experiments with New AI Assistant for InMails
Microsoft-owned LinkedIn is experimenting with yet another way to bring generative AI into the app, this time via an AI assistant in your LinkedIn inbox that’ll be able to provide quick answers to questions as you engage in your DMs.
For the full article click here
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