Case study
BC Cherry Association
The BC Cherry Association wanted to increase brand awareness and create consumer demand in the Ontario region of Canada
The Mandate
Develop consumer awareness campaign during cherry season with the goal of having consumers asking for the brand at retail.
Our Approach
t2 created consumer-focused content on the website, a 6-week contest, and social ad campaign targeting Southern Ontario residents
Our Results
- 395,305 impressions
- 7,892 contest page visits
- 4,215 individual users clicked through to landing pages
- 1.97% CTR
Scope of Work
Consumer Content Development
Social Advertising Campaign
Consumer Contest
Audience Data Analysis
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