Case study
Caribbean 305
Caribbean 305 needed to promote an international Caribbean chef & mixologist competition and a culinary event to local (Miami), national (US) and international (Caribbean) audiences
The Mandate
Promote the 17 participating Caribbean destinations and drive ticket sales to millennials
Our Approach
Create a robust digital marketing & advertising campaign, a local PR campaign, and a national influencer campaign to promote content and the event
Our Results
- PR campaign reach: 7,121,568
- Earned media ad value: $66,471
- National viewership: 4,054,483
- Event attendance: 150% over previous year
Scope of Work
PR Campaign
Social Advertising Campaign
SEO / SEM Campaign
Influencer Campaign
Contests & Promotions
Let’s connect
For a customized proposal addressing your brand strategy needs, please contact us.
