Beacon technology might seem simple at first glance – pushing a message to a mobile user with a specific application on a device – but there is so much more that can be done with these incredible, compact pieces of hardware.
Beacons are multi-faceted and extremely flexible. You can collect valuable data, learn more about your audience and leverage data in order to improve the efficiency of your operations both on and offline. Beacon marketing can also generate a significant uptick in customer engagement and conversion.
Beacon based technology is ideally suited for shopping centers, retailers, restaurants, sports and entertainment venues, hotels, public transport, casinos, grocery stores, museums, theme parks, and many more.