The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Google July 2021 Core Update is Finished Rolling Out
Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.”
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Google July 2021 Update is Over – What Happened?
For the full article click here
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling.
For the full article click here
16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page. However, there are a few aspects of a digital campaign that marketers may not always consider prior to creating a strategy.
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What Trustworthy and Transparent Marketing Looks Like Now
It’s an unpredictable time for us marketers. People are still recovering from a rough year, financially, mentally, or both. The last thing you’d think people want are dozens of telemarketing or cold calls, automated emails and clickbait headlines — and you’re right. The idea of trustworthy and transparent marketing — or simply, responsible marketing — isn’t new. Still, it’s taken on more meaning as many companies with initially small online presences finally moved more assets and more effort into digital marketing. The recent increase in digital marketing seems to mean an endless glut of spam from companies indiscriminately marketing to the masses.
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Top 8 Skills Every Great SEO Professional Needs to Succeed
Despite being around for a couple of decades now, SEO still isn’t taught in many colleges or mentioned in most marketing curriculums. SEO professionals come from a variety of backgrounds. Some are programmers, some are entrepreneurs, some traditional marketers, some journalists, some even used to be rappers. There’s no consistent list of SEO skills that everybody needs, but there are a few things to look for in every candidate – depending on the experience level and position.
For the full article click here
Daily Minute Master Series – July 19, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Clubhouse Launches ‘Backchannel’ Messaging Platform to Extend In-Room Conversations
For the full white paper click here
What is Authentic Marketing, and How Is It Different From Public Relations?
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Twitter’s New Business Profiles Get a Step Closer, with ‘Convert to Professional’ Option Now in Testing
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How to Build a Solid Channel-Partner Marketing Plan
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Facebook’s Making Facebook Pay Available as a Payment Option on Third-Party Websites
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YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio
For the full article click here
Daily Minute Master Series – July 16, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
After Less Than a Year, Twitter is Retiring its Stories-Like ‘Fleets’ Option
For the full white paper click here
Are You Getting the Most Out of Your Data and Marketing Strategy?
For the full article click here
Facebook Announces $1 Billion Investment into New Creator Funding Initiatives
For the full article click here
Redefining Marketing’s Identity: Developing Marketing-Led Companies In Tech-Driven Industries
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“Best Marketing (and Communication) Strategy Ever!” Via Steve Jobs
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Google Search Console Adds Link to AMP Page Experience Guide
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Daily Minute Master Series – July 15, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities
For the full white paper click here
14 Facebook Remarketing Strategies to Test
For the full article click here
Instagram Tests New ‘Re-Share’ Sticker for Stories to Encourage More Thoughtful Feed Post Sharing
Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.
For the full article click here
Instagram Adds New Safety Check-Up Tool Amid Rising Reports of Suspicious Activity and Hacking
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Facebook Adds New Tools for Groups, Including ‘Expert’ Badges and Automatic Invites for Page Fans
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How Email Marketing Will Adapt To A Change In Privacy Settings
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Daily Minute Master Series – July 14, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google July 2021 Core Update is Finished Rolling Out
For the full white paper click here
Google July 2021 Update is Over – What Happened?
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy.
For the full article click here
Changes to Infrastructure May Trigger Indexing Drop
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling.
For the full article click here
16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy
For the full article click here
What Trustworthy and Transparent Marketing Looks Like Now
For the full article click here
Top 8 Skills Every Great SEO Professional Needs to Succeed
For the full article click here
Daily Minute Master Series – July 13, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Clubhouse Establishes Exclusive Deal with TED to Expand its Content Pool
For the full white paper click here
5 Simple Steps to Set Up Video Extensions in Microsoft Ads
For the full article click here
How to Optimize for Google Featured Snippets: A 12-Step Guide
For the full article click here
6 Benefits Of Using Audience Intelligence In Business Marketing – 2021 Guide
For the full article click here
Curiosity And Marketing Go Hand In Hand
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Why Content Marketing Should Be the Foundation of Your Marketing Strategy
For the full article click here
Daily Minute Master Series – July 12, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic
For the full white paper click here
Why Empathy is Crucial for Successful Marketing
For the full article click here
10 Visual Content Marketing Trends for 2021
For the full article click here
Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)
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Google Offers 5 Content Creation Tips for Success
For the full article click here
Some Twitter Users are Seeing Fleets from Profiles They Don’t Follow as Part of a New Test
For the full article click here
Daily Minute Master Series – July 9, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward
For the full white paper click here
6 Ways to Use Video Editing Software to Grow Your Brand Online
For the full article click here
Horrifying Yet All-Too-Common Marketing Mistakes To Avoid
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Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
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10 Lies You’ve Been Told About Marketing
The harsh truth: Some of the advice you read about marketing is incorrect. While not always intentionally misleading, you’re often absorbing content written by marketers without a breadth of experience and non-practitioners.
For the full article click here
TikTok Launches ‘Resumes’ to Help Connect Candidates with Job Opportunities
For the full article click here
Daily Minute Master Series – July 8, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Shares New Research into How AR Campaigns are Driving Conversion
For the full white paper click here
TikTok Adds New ‘Shoutouts’ Option to Enable Users to Pay for Personalized Video Messages from Stars
For the full article click here
Snapchat Creators Report Frustration with Spotlight Payments as Spotlight Usage Soars
For the full article click here
YouTube Tests New Channel Guidelines to Provide More Comment Management Options
For the full article click here
Google Search Quality: Hacking the Most Problematic Spam
For the full article click here
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.
For the full article click here
Daily Minute Master Series – July 7, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
For the full white paper click here
Twitter Tests New, In-Stream Alerts for its Various Privacy Settings and Options
For the full article click here
15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]
For the full article click here
TikTok Reminds Brands “Don’t make ads, make TikToks”
For the full article click here
Microsoft Advertising Announces New Multimedia Ads For Search
For the full article click here
How to Integrate Your Product Into Your Performance Marketing
For the full article click here
Daily Minute Master Series – July 6, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online
For the full white paper click here
BuzzSumo Shares New Insights on How to Create Evergreen Content [Infographic]
For the full article click here
Twitter’s Testing New Audience Controls on Tweets, Making it Easier to Engage Around Various Topics
For the full article click here
Facebook’s Testing a New ‘Threads’ Option for Feed Posts
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Are Reciprocal Links Okay or Bad Practice?
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.
For the full article click here
Can Data Clean Rooms Be The Answer For Privacy-Safe Marketing?
For the full article click here