The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns
As TikTok continues its meteoric rise, many more marketers are now looking the app’s way, and considering how they can tap into the platform to boost their brand reach and discovery.
For the full white paper click here
Why TikTok is Attracting B2B Marketers
For the full article click here
John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors
For the full article click here
Twitter Tests New Topic Tags to Spaces to Improve Discovery
With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.
For the full article click here
Facebook Shares New Insights into the Key Elements of Effective Video Content
As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research. But simply creating and uploading video content is not enough – your videos also need to be engaging, creative, they need to grab audience attention, and keep people watching, in order to maximize response. And that’s a far more difficult consideration. How do you create more compelling video clips, and what are the key elements that you need to factor in to your video approach?
For the full article click here
LinkedIn Adds Ratings & Reviews to User Profiles
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. Reviews will be will be displayed in a new section on user profiles that have the services listings option enabled. LinkedIn’s services listings feature lets service providers and SMBs highlight the skills they can offer to prospective clients.
For the full article click here
Daily Minute Master Series – August 27, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Reportedly Paying Apple $15B to Stay Default Search Engine
For the full white paper click here
Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence
For the full article click here
Everything You Need to Know About Google Lead Form Extensions
For the full article click here
Making The Case For Why Virtual Digital Marketing Events Are Alive And Well Post-Pandemic
As the U.S. continues to come back to life after more than a year in quarantine, people are starting to go back to their offices, interact with clients and even attend large gatherings. Since the U.S. Centers for Disease Control and Prevention (CDC) cleared concerts and conferences in 2021, business execs are itching to put on more live conferences and hybrid events later this year.
For the full article click here
TikTok’s Testing Even Longer Video Uploads as it Looks to Expand its Presence
For the full article click here
8 Common Reasons Why Marketing Campaigns Fail
For the full article click here
Daily Minute Master Series – August 26, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram’s Rolling Out its New Sponsored Product Listings to All Merchants
For the full white paper click here
Don’t Let Your Business Miss Out On These Three Digital Marketing Trends
For the full article click here
What Type of SSL Certificate Does Your Website Need?
For the full article click here
Google Confirms Update to Generating Web Page Titles
Google has officially confirmed it is updating the way it generates web page titles in search results.
For the full article click here
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?
For the full article click here
What Are Display Ads: A Complete Guide for Digital Marketers
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.
For the full article click here
Daily Minute Master Series – August 25, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers
For the full white paper click here
Facebook’s Attempt to Counter the Idea That it Fuels Misinformation and Political Division is Not Going as Planned
For the full article click here
TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools
For the full article click here
Google Updates its ‘How Search Works’ Website, Providing More Insight into SEO Best Practices
Looking to get a better understanding of how Google ranks its search results, and how you can align your content approach with Google’s key discovery parameters? This week, the search giant has published an updated version of its ‘How Search Works’ website, which includes a range of insights and links to provide more information about its ever-evolving ranking algorithms, which could help you better understand what you should be doing to match-up with its systems.
For the full article click here
TikTok Announces New $150k Fund to Assist LatinX Businesses in the US
For the full article click here
5 Marketing Tips and Tricks From Top YouTube Channels
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Daily Minute Master Series – August 24, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]
For the full white paper click here
6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]
For the full article click here
Ranking for Head Term Keywords
For the full article click here
How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads
As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning. Indeed, LinkedIn is now up to 774 million members, with three more people signing up to the platform every second, while it’s also reported ‘record levels of engagement‘ for five consecutive quarters, underlining this opportunity.
For the full article click here
How to Use Google to Showcase Your eCommerce Products for Free [Infographic]
For the full article click here
How & When to Use Subliminal Messages in Your Ad Copy
For the full article click here
Daily Minute Master Series – August 23, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech
For the full white paper click here
Facebook Shares New ‘Widely Viewed Content’ Report to Counter the Idea that it Amplifies Division
For the full article click here
8 TikTok Power Features & Benefits for Digital Marketers
For the full article click here
Pinterest Launches ‘Hair Pattern Search’ Option to Boost Inclusion and Utility in the App
Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.
For the full article click here
Google is Rewriting Title Tags in SERPs
For the full article click here
What Should The ‘New Marketing Normal’ Look Like?
For the full article click here
Daily Minute Master Series – August 20, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options
For the full white paper click here
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
For the full article click here
Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan
For the full article click here
Why is My YouTube Channel Watch Time Decreasing?
YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” This information is provided on YouTube’s Creator Insider channel to help people understand how to analyze their video and channel performance. If your YouTube channel has experienced a decline in watch time, here’s what you can do to better understand what’s happening.
For the full article click here
Google Search Console: A Key Reporting Tool for Any SEO Agency
For the full article click here
20 Ways to Get Deindexed by Google
For the full article click here
Daily Minute Master Series – August 19, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns
For the full white paper click here
Why TikTok is Attracting B2B Marketers
Influencer marketing is not just for consumer brands. More b-to-b brands are finding ways to tap TikTok creators and celebrities to boost their ad campaigns and connect with new customers.
For the full article click here
How 500 Error Codes Can Impact Google Indexing
John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors
For the full article click here
Twitter Tests New Topic Tags to Spaces to Improve Discovery
With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.
For the full article click here
Facebook Shares New Insights into the Key Elements of Effective Video Content
For the full article click here
LinkedIn Adds Ratings & Reviews to User Profiles
For the full article click here
Daily Minute Master Series – August 18, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens
For the full white paper click here
SoftBank Invests in Marketing Startup Targeting Post-Cookie Data
For the full article click here
What Is Largest Contentful Paint: An Easy Explanation
For the full article click here
Five Marketing Lessons We Can Learn From Crowdfunding Campaigns
Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. People can raise money from multiple individual sources and fund their dream wedding or get life-saving care.
For the full article click here
How Not To Run Your Influencer Marketing Program
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10 Marketing Trends to Watch in the Second Half of 2021
For the full article click here
Daily Minute Master Series – August 17, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Now Valued at $10b with New Funding Round
For the full white paper click here
LinkedIn Launches Native Video Meetings
For the full article click here
Snapchat Publishes New Halloween Marketing Guide to Assist in Strategic Planning
For the full article click here
Why Email Marketing Remains Relevant For Online Stores
Emails are still one of the most popular forms of communication. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that’s projected to exceed 376 billion per year by 2025. Given the immense popularity of this communication channel, it’s still considered to be one of the best ways to reach consumers who have opted-in for such communications at your online store.
For the full article click here
Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.
For the full article click here
LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]
For the full article click here
Daily Minute Master Series – August 16, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens
For the full white paper click here
How Instagram’s Reels Algorithm Works
For the full article click here
What Your B2B Sales Team Wishes You’d Consider Before Investing In Marketing
For the full article click here
Facebook Shares New Insights into the Key Elements of Effective Video Content
As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research.
For the full article click here
Marketing To Gen Z? Here Are 5 Things You Need To Know
For the full article click here
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
For the full article click here