Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – September 27, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How to Get Your Facebook Page or Account Verified
For the full white paper click here
TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App
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YouTube Launches Super Chat and Super Stickers in More Regions, Adds New Comment Translation Options
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Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips
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Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance
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LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities
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Daily Minute Master Series – September 24, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance
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Google’s Apps Work Different on iOS 15
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Ecommerce Returns and Their Role in Marketing
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Why Marketing Poses A Cybersecurity Threat And What To Do About It
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What is Enterprise Search? Definition and Examples
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WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
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Daily Minute Master Series – September 23, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf
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Facebook Announces New Portal Devices, Continuing its Evolving Hardware Push
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5 On-Site SEO Factors That Matter Most
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Optimizing Your Email Marketing In 2021
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Brandemic Marketing 101: What to Do When a Game About Viruses Goes, Ahem, Viral
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What Destination Marketers Must Understand to Thrive in the Covid-19 Era
The pandemic wreaked havoc on the entire travel industry. Hotel bookings and airline reservations plummeted to almost nothing, and the cruise industry was paused entirely. The majority of countries had travel restrictions, and some closed their borders entirely. This created a massive challenge for destination marketers.
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Daily Minute Master Series – September 22, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Experiments with Removing Data on Individual Stories Viewers
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TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile
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New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content
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3 Indispensable Pieces of SEO Advice for Beginners & Clients
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TikTok Outlines Agenda for Upcoming ‘TikTok World’ Showcase Event
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Does Using .us TLD Versus .com Affect My Site’s SEO?
Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank.
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Daily Minute Master Series – September 21, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
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Apple Accused of False Marketing and Fraud Over M1 MacBook Display Issues
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Intuit to Buy Email Marketing Company Mailchimp for $12 Billion in Cash and Stock
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10 Ways to End Sexism in Marketing
“We’re very optimistic that things can change.” Jane Cunningham, co-author of the book Brandsplaining is talking about the persistence of sexism in marketing. “Women are speaking out now, telling brands what they object to and how they like to be marketed to. And there are now some really good role-model brands for others to follow.”
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How the Pandemic Forced Us to Reimagine Marketing
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Google AdSense: Is It a Google Search Ranking Factor?
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Daily Minute Master Series – September 20, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How Flow State Can Make Digital Marketers More Productive
Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity.
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Why Local Marketing Still Matters in the Digital Age
As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it to be a superior option. They’ve been led to believe that focusing locally limits their potential base while national marketing opens the door to a large number of possible consumers. While this is technically correct, the logic ignores the level of scale required to convert customers nationally and the conversion benefits of local marketing.
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Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It
The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Does it align directly with my business objectives and customers’ desires?
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Website Themes Impact SEO
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Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open
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What Makes a Membership Marketing Campaign Successful?
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Daily Minute Master Series – September 17, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
NFTs Reshape Brand Marketing In The Creator Economy
The Industrial Revolution inflated the supply of consumer goods and gave rise to mass marketing as a way to escalate consumer demand. For more than a century, brands have been built through mass media. First magazines, then radio and, since WWII, TV advertising. Today, brands are facing a new world of digital consumerism. In the emerging new model, creators upend traditional marketing and disintermediate markets by creating person-to-person communities. This starts looking to me like a new version of the internet circa-1999 when we reached both technological disruption point and deep cultural shift. Non-fungible tokens, or NFTs, are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy.
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Branded vs. Non-Branded Traffic: What’s the Difference?
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
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Your Email Marketing Is Destined to Fail Without These 3 Essentials
Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform can help you attract, convert, close and delight your buyers. Don’t underestimate it — your company’s email strategy can make or break you. When it comes to building a successful email-marketing strategy, there are three specific elements that will help you achieve your business goals or move you further away from them, depending on how well you use them.
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Global Influencer Marketing Platform Market Report 2021
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Marketing Mobile Games Is Dead. ‘Probabilistically’
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Facebook Announces New Support Initiatives for SMBs to Help Them Manage Through the Pandemic
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Daily Minute Master Series – September 16, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]
Google says its algorithm takes more than 200 signals into consideration when ranking webpages. But Google doesn’t list all of those 200+ ranking factors. Not anywhere. And most of those who claim to know all 200 Google ranking factors are lying – either to you or to themselves.
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LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options
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8 PPC Best Practices That May Not Be Best for Your Business
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Instagram Adds New ‘Map Search’ Tool to Maximize Business Discovery
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Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform
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TikTok Adds New Resources to Provide Additional Pathways to Support for Mental Health Concerns
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Daily Minute Master Series – September 15, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]
Should you focus on building your brand on social, or driving direct response? Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run – so long as you take an intentional, sustained content approach.
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How to Choose the Best Shopify Theme for SEO
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Shopify Makes Strategic Investment in Yotpo
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Data Remains a Vital Part of the Marketing World
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then sometimes it looks like things are never working. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.”
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Top 12 Most Common Content Marketing Mistakes to Avoid
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You Want to Know a Truth About Content Marketing: Nobody Cares About Your Product or Service
One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what you sell, so you must focus your content on their needs, their desires, how they can solve them, letting them know that they are earning something. There are several techniques that help you to modify your content focused on your product to talk about the needs and benefits of your potential clients and acquired clients ”, comments Jorge González, partner of G2 consulting firm specialized in strategies for startups and scaleups.
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Daily Minute Master Series – September 14, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts
A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response. Last week, the Australian High Court upheld a ruling which, in some circumstances, could see Australian media outlets held liable for user comments left on their respective Facebook Pages.
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Facebook & Instagram Topics to Watch For Q2 2021
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Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery
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Microsoft Ads Announces Plans to Move to New Feedback Platform
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8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]
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Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options
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