The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Announces Expansion of 2Africa Subsea Cable Project to Connect the Next Billion Users
Facebook has announced a new expansion of its 2Africa subsea cable project, which will now facilitate advanced internet connection between three continents – Africa, Europe, and Asia.
For the full white paper click here
How Inclusive Marketing Helped the Makers Of Baby Shark Get More Than 42 Billion YouTube Views
For the full article click here
Google’s John Mueller answered whether Chrome-based spam traffic could negatively impact core web vitals scores. John Mueller isn’t on the Chrome or web platform team, so he had to pause a moment to think about that a second before answering. One of the implications, an underlying question, is if it’s possible to launch a negative SEO attack focused on poisoning Core Web Vitals and thereby affect a known ranking factor.
For the full article click here
How Facebook Messenger Generates Cost-effective, Trackable Leads
It has been an undeniably interesting year running Facebook advertising campaigns. Apple’s implementation of iOS 14.5 caused, at best, a shift in our ability to track and attribute campaigns that rely on pixel data. At worst, it has made Facebook a less attractive advertising platform for direct response-oriented advertisers. But pixel-based conversions aren’t the only way to drive results within Facebook. In fact, Facebook lead forms and Messenger are a relatively untapped and efficient way to drive lead flow immune to the tracking woes caused by iOS 14.5.
For the full article click here
Boost Your Online Reputation with Your Google My Business Ranking
A five-star rating is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a lot more to it than just stars. Join search experts from Podium as they reveal what people notice when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust.
For the full article click here
Facebook Provides New Tips on How to Set Boundaries in Messenger to Avoid Harmful Interactions
With messaging becoming an even more important connection tool over the past year, that’s also increased negative interactions in messaging apps, and harmful exchanges, which can cause significant mental and emotional impacts, whether intentional or not.
For the full article click here
Daily Minute Master Series – October 11, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
What The Future Of Work Means For Marketing
For the full article click here
Avoid These Partnership Marketing Pitfalls
Affiliate marketing is fairly straightforward. But there are some frequent mistakes that tend to crop up, even among veteran practitioners.
For the full article click here
People Keep Marketing Analytics Real
Modern marketing analytics requires culling insights from data, applying real-world human experiences to strengthen those empirical insights and then acting on those insights to adjust marketing campaigns. Learning which channels are working — and which are not — through impartial data and insights is gold for marketers.
For the full article click here
10 Effective Tactics to Defeat Internet Trolls
The trolls have moved out of their caves and onto the internet. Unlike the mythological creatures of early Scandinavian folklore, online trolls are real, and dealing with them is never a fun experience.
For the full article click here
Google Rolls Out New Eco-Friendly Search Filters
For the full article click here
YouTube Adopts More Features From Twitch
For the full article click here
Daily Minute Master Series – October 8, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins
For the full article click here
A Complete Guide to Keyword Search Volume for SEO
Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.
For the full article click here
How Clubhouse’s Concept Introduces a Powerful New Way of Marketing
Game-changing epiphanies always originate from the simplest ideas. Spending time on Clubhouse gave me one such epiphany that made me rethink and radically restrategize how we communicate on all social media to grow website traffic, followings and sales. For those not aware, Clubhouse is the internet‘s latest obsession: A social media app that only enables live voice conversation with no method of recording conversations. To contribute, you must communicate and connect with people directly. Clubhouse taps into a concept we easily ignore in the online world, yet is impossible to ignore in the real world: Genuine conversation is the key to growing your connections.
For the full article click here
As Apple Messes with Attribution, What Does Growth Marketing Look Like in 2021
It’s said that you should measure what you value, and for founders, nothing is more valuable than growth. Growth provides revenues, venture capital, prestige and scale — ultimately driving the success of every business. Yet, measuring growth is complex and challenging — and it’s only getting tougher. Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving initiatives in the industry, have forced growth marketers to rethink how they define their growth analytics engines.
For the full article click here
6 Essential Digital Marketing Trends for Small Businesses
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is estimated to be over $389 billion in 2021. Staying up to date with trends and using the latest tools is key to success for any business. Here are some of the digital marketing trends that every small business needs to follow.
For the full article click here
7 Marketing Books That Will Help You Dominate Your Industry
For the full article click here
Daily Minute Master Series – October 7, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Internal Documents Show Facebook Usage Among Young Users is in Steep Decline
For the full article click here
Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format
For the full article click here
Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling
As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers better understand their web performance.
For the full article click here
Instagram’s Testing Likes on Stories, Providing Another Engagement Option
What would a Like button add to the Instagram Stories experience? Right now, you can respond to a Story with a quick emoji response, which is then sent to the creator via DM, while you can also type in a direct response message that’s also delivered to their inbox. You can also engage with Stories by sharing, forwarding, etc.
For the full article click here
Snapchat Launches New Program to Help Young People Become Political Candidates
For the full article click here
12 Completely Outdated SEO Practices You Should Avoid
For the full article click here
Daily Minute Master Series – October 6, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Announces Search Redesign Using MUM Algorithm
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM.
For the full article click here
32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]
For the full article click here
Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller was asked about how many search queries the MUM algorithm was affecting. John said he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used in contexts beyond just ranking.
For the full article click here
Anchor Text as a Google Ranking Factor: Everything You Need to Know
Keyword-rich anchor text has long been an SEO best practice. Why? Because it’s a way to signal to search engines about what type of page your link is pointing to. That information is believed by many to play a role when it comes to ranking the page in search results. Anchor text refers to words or phrases that a user clicks on to visit a URL that’s linked within a piece of copy. Anchor text is useful for providing context to users on the page they’re about to visit, but does it have any impact when it comes to search rankings?
For the full article click here
The Do’s and Don’ts of Effective Social Media Management [Infographic]
For the full article click here
The Biggest Marketing Mistakes Photographers Keep Making
For the full article click here
Daily Minute Master Series – October 5, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
For the full article click here
What Happens on the Internet Every Minute (2021 Version) [Infographic]
For the full article click here
Twitter Opens Nominations for ‘Best of Tweets’ Ad Campaign Awards for 2021
For the full article click here
The New Marketing Model for Growth: How CPGs Can Crack the Code
For the full article click here
The Basics of NFTs [Infographic]
If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles.
For the full article click here
WWW vs. non-WWW: Which is Better for SEO?
For the full article click here
YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach
For the full article click here
Daily Minute Master Series – October 4, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Publishes Best Practices Guide for Ecommerce
For the full white paper click here
Forbes Ranks World’s Most Influential CMOs, Featuring Preeminent Chief Marketing Officers Who Are Challenging The Status Quo To Create Lasting Impact
For the full article click here
Facebook Calls on Independent Oversight Board to Rule on ‘Cross Check’ System for Celebrities
The Wall Street Journal’s ‘Facebook Files’ report, which details various leaked insights from inside Facebook HQ, has certainly sparked a whole new range of concerns for The Social Network. Among the various issues outlined in the multi-part investigation was the notion that Facebook holds celebrities and high profile users to a different standard, with a separate moderation team double-checking their posts and updates, and potentially leaving them up when they would have been removed if they were from everyday people.
For the full article click here
Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future
Marketing tends to get a bad rap at many organizations. What other department can so easily gobble up tens to hundreds of thousands of dollars each month with the promise that these dollars will somehow turn into revenue at some point in the future?
For the full article click here
YouTube Publishes New ‘Shorts Report’ to Highlight Key Content Trends and Tips [Infographic]
For the full article click here
Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’
For the full article click here
Daily Minute Master Series – October 1, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Announces Expansion of 2Africa Subsea Cable Project to Connect the Next Billion Users
For the full white paper click here
How Inclusive Marketing Helped the Makers Of Baby Shark Get More Than 42 Billion YouTube Views
For the full article click here
Can Chrome-Based Spammers Impact Core Web Vitals?
Google’s John Mueller answered whether Chrome-based spam traffic could negatively impact core web vitals scores. John Mueller isn’t on the Chrome or web platform team, so he had to pause a moment to think about that a second before answering. One of the implications, an underlying question, is if it’s possible to launch a negative SEO attack focused on poisoning Core Web Vitals and thereby affect a known ranking factor.
For the full article click here
How Facebook Messenger Generates Cost-effective, Trackable Leads
It has been an undeniably interesting year running Facebook advertising campaigns. Apple’s implementation of iOS 14.5 caused, at best, a shift in our ability to track and attribute campaigns that rely on pixel data. At worst, it has made Facebook a less attractive advertising platform for direct response-oriented advertisers. But pixel-based conversions aren’t the only way to drive results within Facebook. In fact, Facebook lead forms and Messenger are a relatively untapped and efficient way to drive lead flow immune to the tracking woes caused by iOS 14.5.
For the full article click here
Boost Your Online Reputation with Your Google My Business Ranking
For the full article click here
Facebook Provides New Tips on How to Set Boundaries in Messenger to Avoid Harmful Interactions
For the full article click here
Daily Minute Master Series – September 30, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event
For the full white paper click here
Google Confirms 11th Chrome Zero-Day Attack, Releases Urgent Fix
For the full article click here
Facebook’s First Big Investment into the Metaverse, and What it Means for the Future of the Company
For the full article click here
How Marketing Actually Works (And Why It’s Essential For Driving Change)
Imagine a group of brilliant automotive engineers designing cool features into a groundbreaking new car. Compulsive tinkerers, they optimize for granular personalization with all the bells and whistles they’d want if they were designing it just for themselves. They build the car, then hand things over to the marketers to convince customers these features are what they want, too — and that they should pay a premium for them.
For the full article click here
13 Smart Ways To Integrate Paid And Organic Content In Your Marketing
For the full article click here
How to Find What’s Trending: 14 Tools for Topic Inspiration
For the full article click here
Daily Minute Master Series – September 29, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Pauses ‘Instagram for Kids’ Project After Recent Media Reports
For the full white paper click here
TikTok Reaches a Billion Active Users, the Latest Milestone for the App
For the full article click here
Google Has Moved Away From 200 Ranking Signals Number
For the full article click here
Microsoft Advertising Launches Open Beta for Credit Card Ads
For the full article click here
15 Tips on How to Rock a Small PPC Budget
For the full article click here
Google Can’t See Content Behind Captchas
For the full article click here
Daily Minute Master Series – September 28, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App
For the full white paper click here
Are 404 & Soft 404 Errors Google Ranking Factors?
For the full article click here
Dynamic Search Ads: Keyword Mining Through Ngram Analysis
For the full article click here
How Ryan Reynolds Has Mastered Authentic Marketing
Most people know Ryan Reynolds from his movies, but the actor has his hands in a number of entrepreneurial ventures. He owns a majority stake in Mint Mobile, a mobile virtual network operator, which has grown more than 50,000% in the past three years. He was also invested in Aviation Gin before selling it for a staggering $600 million last year. But perhaps most applicable to the startup world, Reynolds is also a founder of Maximum Effort, a marketing firm responsible for the ads you’ve seen for the “Deadpool” franchise, Aviation Gin, Mint Mobile (of course) and that hilarious Match.com ad featuring Satan and the year 2020 as a match made in hell.
For the full article click here
B2B Marketing Strategies for a Post-Pandemic Environment
2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others tried to hold on as long as possible until they couldn’t continue.
For the full article click here
Give Your Business a Boost with Better Digital Marketing
In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to find a way to reach them and convince them to buy.
For the full article click here