Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – October 25, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Top 5 Reasons Why You Need a Social Media Manager
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YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube’s automatically generated video chapters are now a source of metadata for ranking search results.
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How To Navigate Your Marketing This Holiday Season
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Google’s E-A-T: Busting 10 of the Biggest Misconceptions
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.
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Marketing Budgets Grow Strongly in Q3
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Marketing Operations Wears Many Hats – Find The Best Fit For 2022
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Daily Minute Master Series – October 22, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week
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PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
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Instagram Collabs: Team Up & Boost Engagement
Instagram begins lettings allows users co-author content and share credit for the likes, views, and comments generated together.
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Eyeballs Versus Precision Marketing: Why Do Advertisers Still Spend On Awareness Marketing?
The savviest marketers adopt an omnichannel approach and tie their campaign spend to a fully integrated program that cuts across media and includes components that enable them to measure spending and identify buyers. But others simply embrace the ego appeal of reaching huge numbers of consumers and businesses.
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15 SMS Marketing Trends Every Local Business Marketer Needs to Know
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing.
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How To Decide If A Social Platform Is Worth The Marketing Investment
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Daily Minute Master Series – October 21, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
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16 Reasons Why Social Media Is Important To Your Company
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YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns
YouTube is making a big push on live-stream shopping heading into the holiday season, while it’s also updating its connected ad options to offer more transparency into performance.
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Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features
Instagram has added a new way for users to collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.
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Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week
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Tracking Update Could Net Apple Billions In Search Ads Revenue
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Daily Minute Master Series – October 20, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
26 Predictions for Social Media Marketing in 2022
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Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
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Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]
Christmas is now only 68 days away, and that means that if you haven’t got your holiday marketing plans locked in, you’re likely already running behind, which could see you miss out on key opportunities.
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Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse
Facebook is taking its next steps towards becoming a ‘metaverse company’ with a new plan to hire 10,000 new staff to work on its metaverse project. Also important, these new staff will all be based in Europe.
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TikTok Shares New Insights into ‘Community Commerce’ and How Social Platforms Influence Purchase Decisions
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A Technical Guide to Google’s PageSpeed Insights Reports
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Daily Minute Master Series – October 19, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup
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Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
With the vaccine roll-out gaining significant momentum in many regions, people are now looking to get back to their regular, pre-COVID behaviors, with travel high on the agenda for many.
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YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]
YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app.
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27 Time-Saving Blogging Tools for a Supreme Content Marketing Strategy in 2022 [Infographic]
Are you looking for ways to improve your content marketing strategy? Want a list of tools that can streamline your blogging process? The team from Website Setup share their tools for success in this infographic.
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Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]
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Core Web Vitals as a Google Ranking Factor: What You Need to Know
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Daily Minute Master Series – October 18, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region
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Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
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Facebook Launches New Video Ad Series Calling for Improved Regulations for Social Media
Amid ongoing discussion about Facebook’s approach to content moderation, and amplification via its platforms, The Social Network has today launched two new ads which call for more Government regulation of the tech sector, while also seeking to humanize the people behind Facebook’s decision-making process.
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The Top 10 Digital Marketing Certificate Programs to Enroll In
For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital marketing certificate can make a pretty big difference.
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How Google Responds to a Site Move
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Big Sites and Website Authority
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Daily Minute Master Series – October 15, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Announces New Policies to Better Protect Public Figures from Harassment
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Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers
This could be a valuable addition – Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast.
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Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators
Twitter’s looking to expand its ad inventory with a new placement option, within the reply threads of tweets.
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Why Snapchatters Are Your Key Audience this Holiday Season
Snapchat is a unique place during the holiday season. Not only do Snapchatters spend significant time communicating and sharing special moments with their friends and loved ones all over the world, they also turn to Snapchat as their holiday gift guide to browse brands, build wishlists, and buy the perfect gifts time and time again.
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Top 14 Benefits of Social Media for Your Business
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Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
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Daily Minute Master Series – October 14, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
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Twitter Looks to Make it Easier to Access a Chronological Feed of the Latest Tweets
Twitter’s testing a new option that will make it easier for users to switch across to a reverse-chronological timeline of tweets from the profiles that you follow, which has long been among the top requests from Twitter users.
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Code to Text Ratio: Is It a Google Ranking Factor?
You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text – on a webpage. To sum it up, it’s a ratio that tells you what percentage of your webpage should contain text. It’s a notion that’s been backed up by many SEO professionals and my own experiences when figuring out the right word count or designing a new user experience (UX). Anyone who has built a website knows the pain points your code to text ratio can have on the UX, indexing of pages, and page speed.
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Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data
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Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates
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Website Accessibility & the Law: Why Your Website Must Be Compliant
An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant.
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Daily Minute Master Series – October 13, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
7 Ways to Use Google Trends for SEO & Content Marketing
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Google Search Console Adds More Detail to Error Reports
Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors.
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How to Create the Ultimate Customer-First Content Marketing Plan
A company that markets a product or service to the wrong audience may as well be performing a play in an empty room. Content marketing plans that fail to both align with business goals and accurately account for the customer will nearly always miss their targets by a mile. So how can you create a content marketing plan that is both tied to your objectives and what your customers need and expect?
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How Does Machine Learning Work in Paid Search Marketing?
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
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Prioritizing Technical SEO Issues [Podcast]
Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues and nine times out of ten there’s not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues.
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3 Marketing Lessons We Can Learn From Netflix’s ‘Squid Game’
The success of this viral South Korean survival drama has many valuable marketing lessons any brand can use to increase revenue, proving that there is no one-size-fits-all marketing technique.
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Daily Minute Master Series – October 12, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Workplace Turns Five, Now with 7 Million Paying Subscribers
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Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite process
It’s been in testing for some time, and available to selected for the past few weeks. But now, Twitter is launching a broader roll out of its new Spaces tab in the app, which will help to improve Spaces discovery by highlighting in-progress audio broadcasts in the app.
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Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab
While the format does seem to have lost some of its luster after the sudden rise of Clubhouse earlier in the year, audio social still presents new engagement opportunities, and alternative ways for people to connect, which can expand your interactive options, while also giving the platforms themselves another way to keep users coming back.
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Instagram Adds New In-App Alerts on Technical Issues and Policy Violations Which May Impact Your Account
After two significant outages last week, Instagram is moving to provide more insight into ongoing disruptions and issues, while it’s also looking to add more transparency into account-based actions, like Community Standards violations and content removals, directly in-app.
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Twitter Adds New Features to its Twitter Blue Subscription Service as it Looks to Broader Launch
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7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore.
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