Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – January 28, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Launches ‘TikTok Tactics’ Online Course to Help Marketers Level-Up their Platform Approach
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Snapchat Adds ‘Catalog-Powered Shopping Lenses’ to Simplify AR Product Displays
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LinkedIn Continues to see ‘Record Levels’ of Engagement, Sales Solutions Reaches $1 billion in Revenue
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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams
After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.
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Squarespace Announces Video Hosting And Monetization
Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos.
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7 Social Commerce Tips & Who’s Doing It Right
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Daily Minute Master Series – January 27, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Faces Creator Backlash Over Flawed Payment Models
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TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Load Times and Response for Promotions
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YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy
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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report
Twitter has published its latest transparency and enforcement update, which outlines all of the accounts and violations it took action on during the period between January 1st and June 30th, 2021, highlighting key trends and shifts in platform usage, and misuse, as it looks to improve the user experience, in alignment with its freedom of speech ethos.
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Social Media Sharing Buttons: How & Where To Add Them
Social sharing buttons can complement your content, drive traffic, and create a ton of engagement, too. Here’s how.
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How To Drive Facebook Leads Via Phone Calls
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Daily Minute Master Series – January 26, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta’s Developing the World’s Fastest AI Supercomputer to Fuel its Metaverse Vision
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5 Essential Pinterest Metrics to Track [Infographic]
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TikTok’s Experimenting with New Video Avatar Tools, Audio-Only Live-Streams
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Which LinkedIn Ad Option Generates the Best Response? [Survey]
Which LinkedIn ad option is best for your brand? SMT recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn.
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10 Big Ways Infographics Benefit Your Content Strategy
Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.
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Google Ads Introduces New Experiments Page
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Daily Minute Master Series – January 25, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile
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Snapchat vs Instagram Stories: Which One Is Best For You?
Snapchat or Instagram Stories? Check out shared features, how they differ, and which may be best for your company.
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Why Marketing Automation is Crucial to Your Success
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Walmart Mandates RFID Tracking for Home Goods—Opening Up Potential Marketing Opportunities
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Putting The Customer Journey First When Designing Marketing Campaigns
For most marketing teams, the last quarter of the year is synonymous with planning the following year’s strategy and campaigns. 2020 and 2021 completely transformed the customer experience, and right now many of us are laying out what could be called our first “post-pandemic” marketing campaigns. One really interesting aspect of this, and certainly a part of my own company’s 2022 digital strategy, is how Covid-19 seemed to accelerate the adoption of “conversational marketing.”
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A Content Marketing Framework To Cut Through The Noise
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Daily Minute Master Series – January 24, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures
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Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips
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4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business
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How Newsletter Sponsorships Can Maximize Your Marketing
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Google Considers Reducing Webpage Crawl Rate
Google is considering reducing the frequency of webpage crawling in an effort to conserve computing resources.
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Google Uses Different Algorithms For Different Languages
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Daily Minute Master Series – January 21, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators
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Good SEO vs Great SEO: Experts Share 6 Key Differences
Good SEO begets good results – but in competitive SERPs, you need to go further. See how experts define great SEO.
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4 Ways To Find The Best Instagram Influencers For Your Business
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Performance: The Marketing ‘P’ That Matters To The C-Suite
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LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is rolling out three new courses to its on-demand learning center which is full of free resources for marketers.
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Google and Marketing Industry Predictably Hostile to Proposed Surveillance Advertising Ban
The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.
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Daily Minute Master Series – January 20, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Five Reasons Microsoft Is Making Activision Blizzard Its Biggest Deal Ever
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Twitter’s Latest Promotional Campaign Focuses on Celebrities Who’ve Manifested Success Via Tweet
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TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test
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Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App
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TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings
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Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
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Daily Minute Master Series – January 19, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Link Velocity: Is It A Ranking Factor?
Could your website be penalized for a spiky rate of growth in backlinks? Find out if the theory is truly a Google ranking factor.
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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
What does psychology say about ecommerce using opt-in & opt-out strategies? The answer could boost your conversions & your avg basket price.
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How Does Google Search Use Synonyms?
How does Google Search use synonyms? Is it all automated, or humans help Google understand which words are related? Here’s the answer.
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How To Use Amazon Attribution & Brand Referral Bonus Programs
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DuckDuckGo Growth Drops As It Celebrates Milestone
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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department
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Daily Minute Master Series – January 18, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet
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Everything You Need To Know About Cloudflare For SEO
Cloudflare can help with improving your site’s security, speed, and even user experience. Here’s a guide to help you get started.
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12 Ways To Use Content Marketing To Build Brand Awareness
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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]
Get tips on setting effective, data-driven KPIs and metrics that will help you assess and improve your strategies.
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Here’s How to Scale Your Business’s Social Media Marketing in 2022
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How Data is Transforming Super Bowl and Winter Olympics Marketing
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Daily Minute Master Series – January 17, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions
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Twitter Tests New Column Creation Tools in TweetDeck
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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers
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Meta Publishes New Guide to the Various Security and Control Options in its Apps
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Mr. Beast Takes the Top Spot in Forbes’ 2021 YouTube Earners List
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How To Use Instagram Reels: A Step-By-Step Guide
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