Can there be a place for social media for B2B companies?
There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry!
There is a very important place for social media when it comes to businesses in the B2B world. The reason there are so many skeptics is simply due to a lack of understanding of how to properly use social media, a hesitancy to take on the task and, most importantly, not knowing the phenomenal results that other B2B brands are already achieving!
In the infographic below, some insightful data is provided by Clearpoint that illustrates just how important social media is for B2B companies. Perhaps the two most interesting sections of data are the reasons why B2B companies are using social media, and how they are measuring their results.
So many marketers – particularly those in the B2B field – fail to see the benefits of social media marketing outside of brand awareness. While this may be the top reason for the use of social media by B2B companies, the four additional uses are extremely important, particularly thought leadership.
With regards to measurement, there is no shortage of criteria that can be used to measure your success on social media. Again, this applies to any industry.
Take a look at the infographic and let us know which data you find to be most interesting. Tell us in the comments below or on Twitter!