Influence Marketing

6 Criteria for Identifying Social Influence

What makes up social influence and how can you identify your…

4 Creative Uses of Social Media by Brands

Nothing grabs the attention of the online audience like the creative…

Case Studies: General Electric on LinkedIn

How was a major impact made in specific industries by General…

Case Studies: DKNY #UK2012

How did DKNY leverage the power of social media in their #UK2012…

Case Studies: Standard Life

Standard Life provides savings and insurance services and has…

Case Studies: Armani Exchange #DressedFor

How did the Armani Exchange #DressedFor campaign generate buzz,…

Social Media: Week-in-Review, June 8, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Nutella

Marketers were shown exactly what not to do on social media…

Social Media: Week-in-Review, May 25, 2013

In case you missed some of the topics we covered this week, here…

Social Media: Week-in-Review, May 18, 2013

In case you missed some of the topics we covered this week, here…