Case Studies

Participatory Marketing: How Doritos is Winning the Super Bowl (So Far)

A week before the game, Doritos is already winning the Super…

4 Creative Uses of Social Media by Brands

Nothing grabs the attention of the online audience like the creative…

Pinterest Case Study: Lowe's Inspiring Others

How can a home improvement store leverage the power of Pinterest?…

Social Care Case Study with Phone Carriers

Social Care is all about engaging with your audience when they…

Case Studies: McDonald's on Facebook

A great example of practices to avoid in your Facebook strategy…

Case Studies: General Electric on LinkedIn

How was a major impact made in specific industries by General…

Case Studies: DKNY #UK2012

How did DKNY leverage the power of social media in their #UK2012…

Case Studies: Financial Times

What is there for marketers to learn from the Financial Times…

Case Studies: Examples of Vine by General Electric

Video clips are becoming an increasingly popular feature of social…

Case Studies: Greenpeace

Greenpeace - among the more high-profile charities - recently…