In our latest instalment of our ‘How 2 with t2’ eBook series, we cover a topic that has long been a focal point of the marketing world: social data. For a lot of marketers, this is an intimidating topic. The industry has framed social data as an almost divine entity, far too complex and vast for any average marketer to comprehend. In this eBook, our goal is to simplify the concept and highlight some of the easiest ways any marketer can start to use these data.
The topics covered include the process of sourcing some of the most valuable data that exist for both the brand and industry, structuring these data in order to identify certain opportunities, and how best to execute campaigns that leverage these new opportunities.
Ultimately, the objective is simple: we want marketers to think small about BIG DATA!
Find out more by downloading the social data analysis eBook.