How did Intel subtly promote their new processor to Facebook users?
Creating interactive campaigns has long been an excellent way of engaging your audience and driving users to a landing page, your website or a store. It also makes for a great, open and shut Case Studies. However, launching a campaign targeted at Facebook users to build brand awareness is a little more difficult, but Intel managed to do it right.
In 2011, Intel was preparing to roll out their all-new i5 processor. Naturally, this was intended to be the next generation in computer hardware, and they wanted people to know about it. Knowing that showing was much better than telling, the marketing team at Intel decided to put together the ‘Intel Museum of Me‘.
If social media has taught us anything, it is that we are all, to a certain degree, self-obsessed. In order to keep their brand at the forefront of your mind, Intel leveraged that fact and gave you your own museum, something that, quite frankly, is hard to look through only once.
Now, not every marketing budget will allow for such a vastly intricate and impressive campaign to be put together. However, there are surely a few things that marketers can learn from the great work done by Intel to promote their brand to the Facebook audience.
Sometimes the Soft Sell Works Best
The Intel i5 logo pops up at the very end of your museum tour. It is hard to understand where Intel fits into all of this, but it all comes together right at the end. And it leaves you with enough chills to keep the brand in mind for a lot longer than the 3-minute video.
The soft sell can often be the most powerful. Relate your brand to your audience on a personal level and they will remember your name.
Connect with Your Audience
This does not mean connect with them on Facebook or Twitter (well, do that too) but rather really connect with your audience. Give your campaign that personal touch and make each member of your audience feel like it was designed exclusively for them. This small gesture will go a long way when it comes to keeping your brand on the forefront of their minds.
Go Beyond the Brand
Much like the first tip above, your campaign should sell the brand by adding value to your audience’s experience. While touting your expertise, the benefits of your product over another or some other value added from your product or service might work well when it comes to one-time sales, brand loyalty is invaluable and benefits your business in the long-run.
Explain how your brand adds value to your customers and showcase that value with your campaign. This will go a very, very long way.
What other lessons do you think marketers can learn from this Case Studies? Tell us in the comments below or on Twitter!