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Case Studies

Participatory Marketing: How Doritos is Winning the Super Bowl (So Far)

A week before the game, Doritos is already winning the Super…

4 Creative Uses of Social Media by Brands

Nothing grabs the attention of the online audience like the creative…

Pinterest Case Study: Lowe's Inspiring Others

How can a home improvement store leverage the power of Pinterest?…

Social Care Case Study with Phone Carriers

Social Care is all about engaging with your audience when they…

Case Studies: McDonald's on Facebook

A great example of practices to avoid in your Facebook strategy…

Case Studies: General Electric on LinkedIn

How was a major impact made in specific industries by General…

Case Studies: DKNY #UK2012

How did DKNY leverage the power of social media in their #UK2012…

Case Studies: Financial Times

What is there for marketers to learn from the Financial Times…

Case Studies: Examples of Vine by General Electric

Video clips are becoming an increasingly popular feature of social…

Case Studies: Greenpeace

Greenpeace - among the more high-profile charities - recently…

Case Studies: Standard Life

Standard Life provides savings and insurance services and has…

Case Studies: Red Bull

The Red Bull social media program is among the most impressive…

Case Studies: Armani Exchange #DressedFor

How did the Armani Exchange #DressedFor campaign generate buzz,…

Case Studies: Honda

Find out what Honda did in order to engage their audience with…

Case Studies: Intel

How did Intel subtly promote their new processor to Facebook…

Social Media: Week-in-Review, July 6, 2013

We hope you had a nice 4th of July! In case you missed some of…

Case Studies: SmartPak Equine

Equestrian products is not the first category to come to mind…

Social Media: Week-in-Review, June 29, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: H&M

How did H&M use Google+ to captivate and engage an audience? There…

Social Media: Week-in-Review, June 22, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Vestas

Vestas - a multi-billion dollar wind energy pioneer - used LinkedIn…

Social Media: Week-in-Review, June 15, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Sony

Sony is not the first brand to come to mind when you think of…

Social Media: Week-in-Review, June 8, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Nutella

Marketers were shown exactly what not to do on social media…

Social Media: Week-in-Review, June 1, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Cadbury

How did Cadbury make their social media presence as sweet as…

Social Media: Week-in-Review, May 25, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Oreo

It is tough to say what story was bigger in Super Bowl XLVII:…

Social Media: Week-in-Review, May 18, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Comodo

It doesn't take a big brand to do something innovative that warrants…

Social Media: Week-in-Review, May 11, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Volkswagen

Through the strategic use of LinkedIn, Volkswagen India was able…

Social Media: Week-in-Review, May 4, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Best Buy

The Best Buy Twelpforce program has taken the brand from a major…

Social Media: Week-in-Review, April 27, 2013

In case you missed some of the topics we covered this week, here…

Social Media: Week-in-Review, April 27, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Honda

Honda was looking for a way to promote their new CR-V to a specific…

Social Media: Week-in-Review, April 20, 2013

In case you missed some of the topics we covered this week, here…

Case Studies: Harley-Davidson

Harley-Davidson is known to have one of the most active social…

Case Studies: Heineken

Social media helps brands understand what their clients want,…

Case Studies: Gillette

With the strategic use of YouTube, Gillette managed to capture…

Case Studies: Burt's Bees

Social media selling is all about engaging with your audience,…

Case Studies: KLM Airlines

This week's Case Studies focuses on one of the most socially…

Case Studies: Kotex

The use of Pinterest and social media by Kotex proved to be one…

Case Studies: Old Spice

Social media turned the Old Spice brand into a personality with…

Case Studies: Ford

Social media can generate quite a bit of success for your brand,…

Best Practices

Marketing mistakes to avoid in order to find success.

20 Marketing Mistakes to Avoid

The world of marketing is always changing, and to keep ahead…
Live Streaming Best Practices on Facebook

Live Streaming Best Practices (for Beginners)

Live streaming is an exciting space, but perhaps more so than…
LinkedIn Offline Professional Network Best Practices

Building Your Online and Offline Professional Network with LinkedIn

It is no secret that your personal and professional network can…
YouTube best practices

5 YouTube Best Practices for Improved Results

Improve the results you drive from your videos by adopting these…

6 Social Media Time Saving Tips for Marketers

When you find a few social media time saving tips, it can make…
Exhaustive Audience Marketing Ripples

What Is Exhaustive Audience Marketing?

The concept of Exhaustive Audience Marketing has the potential…
not for profit social media

Social Media Hurdles Faced by Not-For-Profits

The not-for-profit world is apt to benefit from social media,…
The social media morning checklist for social media managers

The Social Media Manager's Morning Checklist

As a social media manager, you should have a carefully organized…

5 Buzz Words People Are Tired of Hearing

This article originally appeared on CoreyPadveen.com. When it…
improve landing page conversions

10 Ways to Improve Your Landing Page Conversions

This post originally appeared on CoreyPadveen.com. There are…
Google AdWords best practices to keep in mind.

8 Google AdWords Best Practices to Keep in Mind

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To get the most out of your next SEM campaign, keep some of these…

4 Tips for Using Snapchat as a Business

These are a few tips for using Snapchat as a business that you'll…
How often to post on social media infographic

How Often Should You Post to Social Media [INFOGRAPHIC]

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How much is too much? How little is not enough? This infographic…
Break the ice on social media 1

4 Great Ways to Break the Ice on Social Media

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It can be a little awkward to break the ice on social media,…
Running a Contest on Social Media Best Practices

5 Things to Keep in Mind when Running a Contest on Social Media

If you're planning on running a contest on social media, be sure…
Wordpress SEO mistakes that can easily be avoided.

3 Wordpress SEO Mistakes (and How to Fix Them)

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These are a few common Wordpress SEO mistakes and some quick…

An Infographic on Sharing Infographics [INFOGRAPHIC]

People respond to infographics on social media differently based…
Using Responsive Branding to build your brand effectively.

How to Manage Your Risk Averse Brand on Social Media

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Social media can be a tricky domain to master, particularly for…

6 Social Media Best Practices You Probably Aren't Doing (And Should)

With the constantly changing social media landscape, it's hard…

7 Habits of Highly Effective Social Media Managers

What makes a social media manager stand out from the crowd? While…
Break the ice on social media

6 Social Media Engagement Mistakes to Avoid (at All Costs)

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Make sure you avoid these social media engagement mistakes like…

6 Criteria for Identifying Social Influence

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What makes up social influence and how can you identify your…

7 Ways to Turn a Boring White Paper Into Great Content

A corporate white paper can be turned into a ton of great, highly…

What's the Difference Between Content Strategy and Content Marketing?

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While both content marketing and content strategy fall into a…

6 Components to Include in Your Social Business Plan

When developing a social business plan for your brand, there…

Landing Page Best Practices for a Google AdWords Campaign

Your landing page is the first impression people get of your…

Legal Implications of Social Media: Where is the Line?

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The legal implications of social media might not be written in…

How to Create Effective Email Subject Lines

When running an email campaign, you need to ensure that you create…

What You Need to Know About Showcase Pages on LinkedIn

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Showcase Pages on LinkedIn are designed to help get the right…

6 Best Practices for LinkedIn Company Pages

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There are certain best practices for LinkedIn Company Pages that…

Social Media Case Study: McDonald's on Facebook

A great example of practices to avoid in your Facebook strategy…

4 Tips for a Successful YouTube Channel

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What strategies can you implement in order to give your brand…

How To Promote Events on Social Media [INFOGRAPHIC]

What are a few great ways to promote events on social media? We…

Social Equity: Guest Blogging

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How can guest blogging add value to your business? Guest blogging…

4 Tips for Tumblr Beginners

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There are certain best practices Tumblr beginners need to be…

5 Tips for Dealing with Customer Complaints on Social Media

There are certain ways to go about dealing with customer complaints…

Twitter Marketing Done Right: 3 Tips to Maximize Your Twitter Marketing

Twitter marketing can be an excellent resource, but only if it…

36 Social Media Rules of Engagement [INFOGRAPHIC]

When it comes to social media success, knowing the best practices…

SEO Guide: How to Choose the Right Keywords for Your Website

You might have great content, but if you are not choosing the…

Social Media Marketing: 4 Ways to Improve Your Facebook Engagement

When it comes to social media marketing, engagement is crucial,…

Maximize Your Twitter Marketing Efforts

How can you go about maximizing your twitter marketing efforts…