The world of marketing is constantly changing, and one of the most valuable changes when it comes to effective targeting is marketing with AI.
Artificial intelligence can mean a lot of things. Much in the same pattern as the term ‘social media’, the term ‘artificial intelligence’ has come to mean both everything and nothing. Artificial intelligence comes in many shapes and sizes and exists in both extreme and mild cases, but one of the areas that should excite marketers the most is the idea of marketing with AI.
The folks over at Marketo have put together an infographic that highlights some of the exciting ways marketing with AI already exists, and some of the ways in which artificial intelligence will work its way into the marketing mix.
Take a look at the infographic below!