Entries by Corey Padveen

Gartner Hype Cycle for Emerging Technologies 2016

Perhaps more so than ever before, the 2016 Gartner Hype Cycle for Emerging Technologies zeroes in on big data applications and where they are in the eyes of the market. Let’s first start by taking a look at this year’s edition of the Gartner Hype Cycle for Emerging Technologies: We have discussed what the Hype […]

20 Marketing Mistakes to Avoid

The world of marketing is always changing, and to keep ahead of the pack, these are a few marketing mistakes to avoid. Sometimes, the best advice anyone can give you is what not to do. Marketing is a versatile world that allows for everything from data to creativity to mix together and form unique campaigns. […]

Important Ad Blocking Information for Marketers

Ad blocking is a trend that is on the rise, and these tidbits of ad blocking information will make the life of a marketer quite a bit easier. Over the last year (in particular) the conversation around ad blocking has increased significantly. That is largely due to the fact that ad blocking has moved away […]

Instagram vs. Snapchat: The Final Chapter

If Instachat – sorry, Instagram can’t pull out a win with this wildly familiar looking update, will it be time for Facebook to cede defeat in the space? Maybe not cede, but they could definitely use a win here. In what we at the agency have decided to call Instachat, Instagram rolled out an update […]

How Snapchat Can Expand Your Brand [Infographic]

Snapchat appears (or disappears, if you’re into puns) to be unstoppable. The stats in this infographic show just how powerful the network is, and how Snapchat can expand your brand. When a brand is apt to adopt a new form of media, the possibilities are virtually endless. When a Millennial audience is as active on […]

How to Effectively Reach a Millennial Market [New eBook]

The latest eBook in the How 2 with t2 series reviews the steps that marketers need to take in order to effectively target a Millennial market and drive new business with the coveted demographic. One of the most significant problems that marketers face when they attempt to target a Millennial market with campaigns, advertising, offers or other […]

Pokemon GO and Local Advertising

With the explosive popularity of Pokemon GO, it definitely leads marketers to wonder how the app can be a factor in local advertising initiatives. In a matter of days, Pokemon GO has taken the world by storm, shifted a lot of popular paradigms and brought augmented reality to the forefront of everyday life. That’s a […]

14 Google AdWords Tips for Better Results

With so much changing when it comes to your search engine marketing, having a few simple (and easy-to-remember) Google AdWords tips might be exactly what you need to start increasing your clicks and click-through rates without breaking the bank. Google AdWords can be a fairly tricky landscape to navigate. The search giant has made its […]

How to Use Snapchat for Brand Marketing

In our latest “how-to” eBook, we breakdown how to use Snapchat for brand marketing. The unstoppable juggernaut that is Snapchat has a lot of marketers scrambling to answer a simple question: how can we use Snapchat for brand marketing? Considering its popularity and the way in which it engages Millennials, it is an asset that […]

A Few Social Data Sources

Building a comprehensive social business strategy means paying close attention to your social data sources. The key to any successful organization’s strategy is almost certainly data-driven. That is especially true when it comes to your social business or campaign strategy. In order to find continued success, you’ll need to ensure that you have established your […]